Scale Confidently

With a Complete Finance Team Behind You

Accounting operations, controller oversight and CFO Leadership in one partnership — so your books close on time, your cash flow stays visible, and every decision is backed by CFO-level expertise.

Introducing Financial Foothold

services

One Financial Partner that Grows With You

Start at the level you need today. As your business grows, your financial team scales with it, no re-hiring, no starting over.

Accounting Operations

Your books, handled. End-to-end bookkeeping and payroll with a reliable monthly close, clean financial statements, and full compliance — delivered on time, every month.

Controller Oversight

Your numbers, verified. Expert review of your financials, stronger internal controls, and accountability on performance — so you can trust what the reports say.

CFO Leadership and FP&A

Your future, planned. Forecasting, cash flow strategy, profitability analysis, and a seasoned financial leader in your corner for every major decision.

history

33 Years of Accounting Leadership Behind Every Client

Hi, I’m Julianne Autry, founder and CEO of Financial Foothold.

I have more than 33 years of experience in accounting, financial analysis, and financial management. After being laid off in 2008, I turned an unexpected career transition into an opportunity to build something of my own. That year, I founded Southwest Bookkeepers to provide business owners with reliable, practical financial support.

As my clients’ businesses grew, their needs expanded beyond bookkeeping. The firm evolved to provide higher-level financial leadership, including Controller Oversight, fractional CFO services, and strategic business advisory support. To reflect that broader role, Southwest Bookkeepers was rebranded as Financial Foothold. While the name and services have evolved, the firm has been continuously serving business owners since 2008.

My personal journey, including becoming a widow at a young age, has shaped the resilience, perspective, and determination I bring to both my life and my work.

Today, I live in Lakeway, Texas, with my family. When I’m not working with business owners or traveling, you can usually find me relaxing by the pool, spending time on the lake, or enjoying the outdoors with friends and family.

Stop Running Your Business on Last Quarter's Numbers

You didn’t start your business to wonder where the cash went, chase someone every month to close the books, or make big decisions on gut feel. But that’s what happens when you’ve outgrown basic bookkeeping — and a full-time CFO isn’t in the budget.

It doesn’t have to work that way. With the right financial team behind you, your numbers become a tool you use — not a chore you dread.

How We Work

Three Steps to Financial Clarity

Schedule a Strategy Call

We talk through your goals, your current setup, and what’s not working — and you’ll leave with at least one thing to fix. No pitch, just a clear conversation.

Get Your Financial Health Assessment

We review your systems, workflow, reporting, and account structure, then recommend the right mix of accounting, controller, and CFO support for your stage of business.

Hand off the heavy lifting

We streamline your systems, set up workflows for a dependable monthly close, and introduce your dedicated team. From then on: books closed monthly, forecasts refreshed quarterly, and a strategic planning session every year.

Not Ready to Talk? Grade Your Own Books First.

Download the free Financial Health Scorecard and see in 10 minutes where your accounting, reporting, and cash flow management stand — and exactly what to fix first.

feedback

Results Our Clients Can Measure

Hands down best bookkeeping/financial firm for small business owners. The customer service is what sets Financial Foothold apart from the rest. Very fast, friendly, and my books give me much needed clarity on a monthly basis.

C. V.

San Francisco, CA

Our LLC needed to get our books in order for potential sale of the company. Julianne at Financial Foothold was incredible. Accounting is out of our wheelhouse so we turned to Financial Foothold, which was an incredible business decision. She was able to get our accounting reports squared away and the fees were amazingly reasonable. What took Julianne four hours would have taken us four days. Highly recommend Financial Foothold!

B. U.

Lakeway, TX

Awesome local business with a strong reputation in the community. The owner, Julianne, runs her business w/ honesty and integrity. Highly recommend!

C. B.

Austin, TX

Julianne provides excellent bookkeeping for clients of The Mangold Group, CPAs. With expertise in QuickBooks, bookkeeping skills, and great service, The Mangold Group, CPAs is pleased to highly recommend Financial Foothold.

C. B.

Austin, TX

We’ve used Financial Foothold for years and have had a great experience. They are easy to work with, very responsive, and offer great customer service. I would highly recommend them! They are honest, and do an outstanding job!

H. M.

Cedar Park, TX

Get a Clear Picture of Your Finances in One Call

Fill out the short form and choose a time that works for you, your strategy call is on the calendar in under two minutes.

Pick a time for your strategy call.

Get your financial health assessment.

We design the right level of support for your business.